Red Bull is the No. 1 energy drink in the world. It was launched in the Greek market in 1997. Since 1987, when it was launched worldwide, Red Bull has been vitalizing “body and mind” through a wide range of packaging and flavours. Its presence at major international sporting events, such as Formula 1, has made it the most representative energy drink for sporting activities and extreme sports, while in recent years it has established its own sporting events, which are a point of reference for both professional and amateur athletes who seek to push past their limits.